Are Open Houses in the Northern New Jersey Area Worth It?

Northern New Jersey Real Estate Expert discusses the ins and outs of the open house processes.

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Hi, I’m Debby Adler with the Adler home team. Today we wanted to speak to you about open houses.

Many clients ask us if it is productive to hold an Open House, and the simple answer is NO.

Putting an ad in the local newspaper and posting a yard sign typically allows nosy neighbors and unqualified buyers “who are just curious” to tour your home. Agents will sometimes only hold open homes in an effort to get more business from other prospective buyers.

The reality is that qualified buyers
don’t typically attend open houses. Most often they go through with their agent for a private showing to avoid the crowd.

But that doesn't mean ALL open houses are just a lead generating pool for agents.  A successful open house includes sending invitations to agents along with qualified buyers highlighting the best features of your home.

Another open house that typically gets attention is a Broker’s tour. Unlike public open houses, this is held on a weekday just for agents to do a preview tour for their clients and is typically held just after your home goes on the market.

This is a great idea to get the serious buyer’s agents through your home. It is best to discuss these options with an agent to see what best fits your needs.

Thanks for your time. Please reach out to us for any questions at any time. Enjoy your day.

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